SITUATION:

Fougera, a leading generic pharmaceutical company, called upon EGC to help promote brand awareness for its new topical cream, Imiquimod.

ACTION:

EGC introduced Imiquimod to the market via a branding campaign that announced, “I’m Here,” which was visually executed using the product's distinct yellow packaging.

THE FINISH LINE:

The "I'm Here" campaign exceeded expectations and resulted in record-breaking sales for Fougera.