---
title: Fougera | Branding Campaign | Brand Management
description: EGC introduced Fougera's new product line via a branding campaign that announced, “I’m Here,” which was visually executed using the product's distinct yellow packaging.
---

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## fougera

![fougera](https://207918.hs-sites.com/hs-fs/file-627014941-jpg/work_lg/case-studies/fougera.jpg)

- ![](https://207918.hs-sites.com/hs-fs/file-628814357-jpg/work_lg/case-studies/fougera_ad.jpg)

- [![](https://207918.hs-sites.com/hs-fs/file-628814357-medium-jpg/work_lg/case-studies/fougera_ad.jpg) ](https://207918.hs-sites.com/hs-fs/file-628814357-jpg/work_lg/case-studies/fougera_ad.jpg)

#### SITUATION:

Fougera, a leading generic pharmaceutical company, called upon EGC to help promote brand awareness for its new topical cream, Imiquimod.

#### ACTION:

EGC introduced Imiquimod to the market via a branding campaign that announced, “I’m Here,” which was visually executed using the product's distinct yellow packaging.

#### THE FINISH LINE:

The "I'm Here" campaign exceeded expectations and resulted in record-breaking sales for Fougera.

### EGC Group

**1175 Walt Whitman Road**  
Melville, New York 11747  
(516) 935-4944

**121 E. 24th St, 9th Floor**  
New York, NY 10010  
(212) 758-1118

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