--- title: Granite Transformations | Work | The EGC Group description: EGC's marketing campaign for Storage Deluxe included pay-per-click, online banners, email marketing and social media services. --- [![egclogo.png](https://207918.hs-sites.com/hs-fs/hubfs/feedback/images/egclogo.png?width=197&name=egclogo.png "egclogo.png")](http://www.egcgroup.com/) [tel:516-935-4944](tel:516-935-4944) ## granite transformation #### Setting the trends rather than jumping on them. Granite Transformations was evolving, and looking to establish trendsetting design creds while hanging onto their reputation for affordability. To say it with a splash, the brand tapped HGTV’s power couple, Tarek and Christina El Moussa, who are famous for remodeling on-trend and on-budget.  EGC cast them in an integrated campaign that is now helping redefine Granite Transformations as the brand that sets the trends, not follows them. ### EGC Group **1175 Walt Whitman Road** Melville, New York 11747 (516) 935-4944 **121 E. 24th St, 9th Floor** New York, NY 10010 (212) 758-1118 [![googlepartner_egc](https://207918.hs-sites.com/hs-fs/hub/207918/file-1193073631.jpg?width=162&name=file-1193073631.jpg)](https://www.google.com/partners/?hl=en-US#a_profile;idtf=8031757043) [**](https://www.facebook.com/egcgroup/) [**](http://www.twitter.com/egcgroup) [**](https://www.linkedin.com/company/the-egc-group) [**](https://plus.google.com/115710436492625032403/) [**](http://www.youtube.com/egcgroup) [**](http://www.pinterest.com/egcgroup) [**](https://www.instagram.com/egcgroup/) [**](https://www.snapchat.com/add/egcgroup) ### Services - [Branding & Development](http://207918.hs-sites.com/branding-and-development) - [Creative Development](http://207918.hs-sites.com/services-creative-services) - [Inbound + Content Marketing](http://www.egcgroup.com/inbound-content-marketing) - [Digital Marketing](http://207918.hs-sites.com/services-online-marketing) - [Email Marketing](http://207918.hs-sites.com/services-email-marketing) - [Mobile Marketing](http://207918.hs-sites.com/services-mobile) - [Online Video](http://207918.hs-sites.com/services-online-media) - [SEM & PPC](http://207918.hs-sites.com/services-search-engine-marketing) - [Search Engine Optimization](http://207918.hs-sites.com/services-search-engine-optimization) - [Web Design & Development](http://207918.hs-sites.com/services-web-design) - [Social Media Marketing ](http://207918.hs-sites.com/services-social-engagement) - [Consumer Research](http://207918.hs-sites.com/services-research) - [Media Planning & Buying](http://207918.hs-sites.com/services-media-planning-buying) - [Public Relations/Events](http://207918.hs-sites.com/services-events) - [Retail Marketing](http://207918.hs-sites.com/services-retail-marketing) ![](http://googleads.g.doubleclick.net/pagead/viewthroughconversion/1039145113/?value=0&guid=ON&script=0)