---
title: Results Based Admissions and Higher Education Marketing | Long Island | EGC
description: EGC’s unique team of specialists in the higher education and admissions marketing industry build admissions by generating greater lead volumes at lower costs.
---

[![egclogo.png](https://207918.hs-sites.com/hs-fs/hubfs/feedback/images/egclogo.png?width=197&name=egclogo.png "egclogo.png")](http://www.egcgroup.com/)

<http://207918.hs-sites.com/b2b-inbound-marketing#touch>

[tel:516-935-4944](tel:516-935-4944)

# b2b & inbound marketing

Think of the last time you were cold-called: out of nowhere, someone you don’t know wants to talk to you about a product you’re unfamiliar with, to satisfy a need you might or might not have. It’s hit-or-miss (at best).

Now, consider the process you go through as a customer. You research different solutions, find a brand you trust, and work toward getting a price you like. It’s a process you control and you move forward when you’re comfortable.

It’s the process your customers want to go through, too. With inbound marketing, you provide that process.

Inbound marketing attracts customers, as opposed to shouting at them. It works by providing information that addresses their pain points and keeps your brand top-of-mind.

![billboard-line-map.gif](https://207918.hs-sites.com/hs-fs/file-620388851-jpg/billboard_images/industry-billboard-auto.jpg?width=1400&name=industry-billboard-auto.jpg "billboard-line-map.gif")

b2b + inbound marketing services

- Persona development and messaging strategy
- Content development: eBooks, white papers, tutorials, infographics and case studies
- Content distribution and social media
- SEO
- Marketing analytics and data
- Lead nurturing

### Clients

- Leviton
- ArroHealth
- Thomson Reuters
- Brother Industrial Products
- Loop Loc Manufacturing
- Long Island Association

![MarketingTrends_ebook guide.jpg](https://207918.hs-sites.com/hs-fs/hubfs/blog-images/MarketingTrends_ebook%20guide.jpg?width=320&name=MarketingTrends_ebook%20guide.jpg "MarketingTrends_ebook guide.jpg")

#### Featured Marketing Guide

### 7 Most Meaningful Digital Marketing Trends for 2017

Want to build engaging, long lasting relationships with your customers and prospects?  Use these tips and trends to drive an efficient conversion.

[![Download the Free e](https://no-cache.hubspot.com/cta/default/207918/2709535b-fa5e-42a7-b1a5-eaf75f7658df.png)](https://cta-redirect.hubspot.com/cta/redirect/207918/2709535b-fa5e-42a7-b1a5-eaf75f7658df)

### EGC Group

**1175 Walt Whitman Road**  
Melville, New York 11747  
(516) 935-4944

**121 E. 24th St, 9th Floor**  
New York, NY 10010  
(212) 758-1118

[![googlepartner_egc](https://207918.hs-sites.com/hs-fs/hub/207918/file-1193073631.jpg?width=162&name=file-1193073631.jpg)](https://www.google.com/partners/?hl=en-US#a_profile;idtf=8031757043)

[**](https://www.facebook.com/egcgroup/) [**](http://www.twitter.com/egcgroup) [**](https://www.linkedin.com/company/the-egc-group) [**](https://plus.google.com/115710436492625032403/) [**](http://www.youtube.com/egcgroup) [**](http://www.pinterest.com/egcgroup) [**](https://www.instagram.com/egcgroup/) [**](https://www.snapchat.com/add/egcgroup)

### Services

- [Branding & Development](http://207918.hs-sites.com/branding-and-development)
- [Creative Development](http://207918.hs-sites.com/services-creative-services)
- [Inbound + Content Marketing](http://www.egcgroup.com/inbound-content-marketing)
- [Digital Marketing](http://207918.hs-sites.com/services-online-marketing)
- [Email Marketing](http://207918.hs-sites.com/services-email-marketing)

- [Mobile Marketing](http://207918.hs-sites.com/services-mobile)
- [Online Video](http://207918.hs-sites.com/services-online-media)
- [SEM & PPC](http://207918.hs-sites.com/services-search-engine-marketing)
- [Search Engine Optimization](http://207918.hs-sites.com/services-search-engine-optimization)
- [Web Design & Development](http://207918.hs-sites.com/services-web-design)

- [Social Media Marketing ](http://207918.hs-sites.com/services-social-engagement)
- [Consumer Research](http://207918.hs-sites.com/services-research)
- [Media Planning & Buying](http://207918.hs-sites.com/services-media-planning-buying)
- [Public Relations/Events](http://207918.hs-sites.com/services-events)
- [Retail Marketing](http://207918.hs-sites.com/services-retail-marketing)

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