SITUATION
For businesses in the saturated automotive industry, the biggest challenge was to differentiate Competition Auto Group from the "Competition."
ACTION
EGC developed an integrated campaign that paired engaging humor with a strong brand message to capture people's attention. EGC used YouTube to source user submitted video clips that illustrated the spirit of competition. The series of spots was supplemented by print, point-of-sale, radio, and online media.
THE FINISH LINE
Within months of the campaign launch, Competition Automotive Group greatly increased its number of visitors at their six showrooms in New York and elevated awareness of its brand.
