---
title: Jim McCune
---

[![egclogo.png](https://207918.hs-sites.com/hs-fs/hubfs/feedback/images/egclogo.png?width=197&name=egclogo.png "egclogo.png")](http://www.egcgroup.com/)

<http://207918.hs-sites.com/jim-mccune#touch>

[tel:516-935-4944](tel:516-935-4944)

## Jim McCune

#### Executive Director, Craft Beverage Marketing

#### Nickname

Jimmy Wu

#### Before joining EGC, where did you work…

The past 17 years prior, I worked for a New York sports–entertainment marketing agency. We helped build some exciting brands like UFC, WWE, Playboy, Universal Studios and even Pee-wee Herman. I’m also Blue Point Brewing Company’s exclusive brand designer and a professor of visual arts.

#### Sum up your marketing philosophy in 50 words or less

I’m very selective with the clients I choose to work with. The brands I gravitate towards align with my own personality and beliefs. So my branding philosophy is typically iconoclastic to rise above sheeplike mediocrity. Every move I make is based on research, there’s no guess work – only strategy.

#### Do you like movies about gladiators?

Of course. Are there people who don’t?

#### How do you delight clients every day?

By being customer-centric and going above and beyond on every task.

#### How much of your life is spent online?

The simpler question is when am I not online? When I’m sleeping.

#### Are you a good cook? More important, does anyone else think you're a good cook?

Unless you count nuking pizza bagels, I've never once cooked a meal in my life.

#### Happy Hour. True or false?

You’re asking me this question? I run the craft beer division here, I’m drinking a beer right now as you’re interviewing me. 

#### What is your favorite quote?

“A rising tide lifts all boats.”

#### What's your favorite technique for generating ideas?

Nothing works better for me than just sketching it out. I like to start on a really small pieces of paper, it’s so intimate. I also like to find everything that doesn’t work first, so when I get to what does work - I can really own it.

 

![Jim-McCune](https://207918.hs-sites.com/hs-fs/file-634540534-jpg/People/Individual_Pages/Jim-McCune-1.jpg "Jim-McCune")

### EGC Group

**1175 Walt Whitman Road**  
Melville, New York 11747  
(516) 935-4944

**121 E. 24th St, 9th Floor**  
New York, NY 10010  
(212) 758-1118

[![googlepartner_egc](https://207918.hs-sites.com/hs-fs/hub/207918/file-1193073631.jpg?width=162&name=file-1193073631.jpg)](https://www.google.com/partners/?hl=en-US#a_profile;idtf=8031757043)

[**](https://www.facebook.com/egcgroup/) [**](http://www.twitter.com/egcgroup) [**](https://www.linkedin.com/company/the-egc-group) [**](https://plus.google.com/115710436492625032403/) [**](http://www.youtube.com/egcgroup) [**](http://www.pinterest.com/egcgroup) [**](https://www.instagram.com/egcgroup/) [**](https://www.snapchat.com/add/egcgroup)

### Services

- [Branding & Development](http://207918.hs-sites.com/branding-and-development)
- [Creative Development](http://207918.hs-sites.com/services-creative-services)
- [Inbound + Content Marketing](http://www.egcgroup.com/inbound-content-marketing)
- [Digital Marketing](http://207918.hs-sites.com/services-online-marketing)
- [Email Marketing](http://207918.hs-sites.com/services-email-marketing)

- [Mobile Marketing](http://207918.hs-sites.com/services-mobile)
- [Online Video](http://207918.hs-sites.com/services-online-media)
- [SEM & PPC](http://207918.hs-sites.com/services-search-engine-marketing)
- [Search Engine Optimization](http://207918.hs-sites.com/services-search-engine-optimization)
- [Web Design & Development](http://207918.hs-sites.com/services-web-design)

- [Social Media Marketing ](http://207918.hs-sites.com/services-social-engagement)
- [Consumer Research](http://207918.hs-sites.com/services-research)
- [Media Planning & Buying](http://207918.hs-sites.com/services-media-planning-buying)
- [Public Relations/Events](http://207918.hs-sites.com/services-events)
- [Retail Marketing](http://207918.hs-sites.com/services-retail-marketing)

![](http://googleads.g.doubleclick.net/pagead/viewthroughconversion/1039145113/?value=0&guid=ON&script=0)