SITUATION:

Red Mango needed a targeted and digitally centric local store marketing program to promote its new alliance with Smoothie Factory, a new expanded menu of juices and healthy offerings, and new morning hours.

ACTION:

EGC created a day parted digital and hyperlocal campaign inviting local residents to " Do Shots in the Morning" (juice shots, that is) and introduced the notion of "Happy Hour" begins at 7AM.

THE FINISH LINE:

Local store Facebook pages engagement went way up, Exclusive Facebook offers are being redeemed and store traffic is steadily increasing.