SITUATION:

Limoncello, an Italian liqueur produced from the aromatic zest of Sorrento lemons steeped in grain alcohol and mixed with syrup. Limoncello is the second most popular liqueur in Italy, but becoming increasingly popular in the States as a cocktail ingredient.

ACTION:

To create a unique Brand ID for Angelo’s Limoncello that portrays the freshness and optimism of the lemon drink. It was also important to Angelo that we incorporated his Italian heritage and the fact it’s 100% pure and handcrafted in the USA.

THE FINISH LINE:

The client was ecstatic with the design, further compounded by our find of gorgeous, cork topped 750ml glass bottles that, once filled with the bright yellow liquid, allowed the labeling to pop off the package.

“My Limoncello is born from my great-Grandmother’s prescription which is over 100 years old. It was used by fisherman in my village to fight cold mornings. In Italy it’s a social ritual, my hopes is my American friends will embrace it and keep our tradition alive.” – Angelo Cona