SITUATION:

Long Island natives and good friends, Mark Burford and Peter Cotter quit their jobs and opened a microbrewery back in 1998 with the sole desire to deliver fresh, high-quality, handcrafted beer to the local market. The challenge was fierce, open a brewery, make great beer with a strong brand image to attract consumers in a marketplace dominated by big beer, and more than a decade before most people even knew what a microbrew was.

ACTION:

Owner Pete called on EGC's Craft Beverage Marketing Director Jim McCune to create their logo and brand identity (today, one of the most recognizable microbrew brands in the nation.) The spirit, quality and heart of Blue Point Brewing’s craft beers was captured in its dynamic packaging and collateral, helping make the brand the beloved treasure it is today. 

THE FINISH LINE:

Blue Point Brewing Company has used EGC's craft beverage marketing team for several product extensions and brand identity, all brought to market with success. 

“Sales in the craft segment will grow from $12 billion in 2012 to $18 billion ... that growth can be attributed to marketing talents of the makers of craft brands.” – ADWEEK / April 2013