Global User Experience Design

SITUATION:

Brother International's global website committee sought to develop a unified digital brand experience across each of its international websites, while still catering to the habits and preferences of a diverse international consumer base. In addition, Brother™ wanted to improve the user experience, improve upon the brand image, and have the capability to deliver global news to consumers quickly and easily.

THE FINISH LINE:

The EGC Group designed and implemented a UX Program that was task-driven and measurable. The process included competitive benchmarking, persona development, information architecture development, and proto type developments for the Americas, Europe, Japan, Asia/Pacific and China. Each layer of the testing researched and determined what particular steps users (selected from all over the world) would take to achieve a specific action. Based on those findings, EGC created a new website template and navigation that presented a unified brand, but still allowed for an optimized experience by the international user. The new layout also presented consumers with the most relevant content, promotions, products and news – faster.