SITUATION:

Everyone knows that the North and South Forks of Long Island, NY offer some of the greatest wineries in the world. Brothers, David and Stephen Wirth, along with brewmaster Duffy Griffiths, felt it was time for a trendy craft beer establishment out east as well. So, in response to the vogue for small-batch local beer, they opened the Crooked Ladder Brewing Company in beautiful, downtown Riverhead.

ACTION:

Develop a strategic Brand ID for the startup microbrewery, including a new logo, custom photo/video shoot, tap handle, glassware, merchandise, website and social media platform.

THE FINISH LINE:

Crooked Ladder Brewing Company’s philosophy is slow and organic, but their execution is spare-no-expense. Crooked Ladder Brewing’s new tasting room offers a swank but comfortable hangout with appealing décor and elegant dim lighting, which sets it far apart from the typical garage-type environment.

“People ask us about the name, Crooked Ladder Brewing. We found a commonality between all three partners. I climb a ladder every day in construction and Duffy climbs them as a Fireman and Stephen climbs them [well a corporate ladder], but we think it works.” – David Wirth