SITUATION:

Since 1993, Digger’s Ales N’ Eats is downtown Riverhead’s premiere Irish-style Craft Beer Pub & Restaurant. Owner Stephen Wirth decided the only suitable way to ascend the American craft beer market was to build his own microbrewery, attached to the Pub.

ACTION:

To rebrand Digger’s as the place to go for quality food and drink by doing a highly stylized photo and video shoot, as well as a complete overhaul of their website and social media platforms. This was all done in preparation for the grand opening of Crooked Ladder Brewing Company, Long Island’s newest addition to the craft beer scene and Digger’s grand re-opening for its 20th Anniversary Celebration.

THE FINISH LINE:

We yielded an amazing set of mouth-watering photography of Digger’s fine eats, along with producing a captivating and compelling general awareness video.

“The results are simply amazing since the rebrand. Like the wineries, we'll be able to get people to come out here to try us, and that's the best way to do it, because we know they'll come back.” – Stephen Wirth