The Power of Dowling

SITUATION ANALYSIS:

Dowling College is a liberal arts college located in Long Island NY, that has been recognized for its strong undergraduate and graduate education programs, MBA programs, and Aviation program. Due to changes in the education sector and a shrinking local enrollment base, Dowling’s enrollment has decreased in the past several years. EGC, who had served as Dowling’s full service marketing agency in the early 2000’s, was asked to rejuvenate the marketing campaign and position Dowling as a top tier choice in the summer of 2013.

ACTION:

EGC, in association with new President Norman Smith, created a new marketing campaign, “The Power of Dowling” that showcases the strength of the faculty, and the fact that Dowling graduates are ranked in the Top 12% of graduate salaries nationally.

EGC created all new collateral materials, advertising, a digital media campaign, social media campaign, CRM program, and new website.

THE FINISH LINE:

Dowling had very successful open house events in the fall and spring, inquiries are way up, and Fall 2014 promises to have a healthy increase in both undergraduate and graduate enrollment.