SITUATION:

For over twenty years, John Harvard's Brewery & Ale House has brewed and served great craft beers alongside a hearty menu at several destinations throughout the Northeast. John Harvard’s was more than two decades ahead of today’s popular microbrewing scene and in many ways, paved a consumer path for craft beer awareness.

ACTION:

Design custom Brand IDs for John Harvard’s top performing craft ales to build brand preference, brand equity and sell merchandise. We also designed a detailed blueprint of John Harvard’s brewing system used to educate consumers about the complex brewing process.

THE FINISH LINE:

We created some fun, long lasting Brand IDs that were strengthened over time by the popularity of the beers themselves and the creative use of the brands with innovative merchandise.

“John Harvard’s Brewery & Ale House opened two decades ago and kick-started the craft beer revolution. Today, we’re back to just about the same amount of microbreweries that existed here in the States about 100 years ago, prior to the Eighteenth Amendment.” – John Liegey