SITUATION:

New York's premier jeweler, London Jewelers, wanted to stand out by promoting their brand on a platform that encouraged engagement among prospective customers.

ACTION:

EGC developed the concept, "Say I London," to connect to prospective brides and grooms. Along with developing a Facebook page to promote London Jeweler’s engagement rings, EGC created a contest that encouraged Facebook fans to vote for their favorite engagement story.

THE FINISH LINE:

With hundreds of new Facebook fans upon the contest's conclusion, the success of the campaign was undoubtable.