SITUATION:

LOOP-LOC, Ltd., an industry-leading manufacturer of safety swimming pool covers, in-ground vinyl pool liners, and removable fencing, had separate collateral pieces that would have to be updated, printed, inventoried, and sent to dealers and consumers on a yearly basis.

ACTION:

EGC worked with LOOP-LOC to consolidate their entire production line into one beautiful, all-inclusive product catalog. The catalog is sectioned off for multiple uses targeting various audiences.

THE FINISH LINE:

The piece, which cut the amount of total printed collateral by 75%, was extremely well received by Loop-Loc’s dealers. With all the products in one place, consumers were driven to make purchases beyond their initial intent.