Health Care Lead Generation

Situation

Premier Home Health Care sought to expand their prominent position in the home health care services marketplace.

Opportunity

Rather than passively waiting for the Care Seeker to find Premier, we went on offense with an inbound digital marketing strategy to pull them in from the moment they began to explore home care services.

Solution

EGC built a complete inbound marketing program that included Paid Search to appear in Care Seekers’ queries, fresh content, and a blog that they’d find, engage with, and that would lead them back to Premier. Complementing that was a Paid Social effort and a robust microsite with specific landing pages designed to meet the unique needs of different Care Seeker segments. By purposefully creating a presence where our target is entering the category, we’re pulling in leads from a variety of new digital sources.