SITUATION:

Ralph’s Famous Italian Ices, the beloved Italian ice brand and franchised retailer, tasked EGC with growing its business and store traffic while leveraging the brand's storied history.

ACTION:

Our digital listening program and media analysis told us that the best way to engage and broaden the target market was through a customized digital content strategy and social media program. In drawing out and establishing the brand’s voice, we found that Ralph's is a beloved summer tradition. To customers, an open Ralph's ice stand means the start of summer. EGC leveraged this emotion and created the #SummerOfRalphs campaign. Using effective community-building strategies on the networks where Ralph’s consumers are most active, EGC created branded memes and shared user-generated content to help attract new customers. 

THE FINISH LINE:

Ralph’s overall year-over-year (YOY) traffic has increased, and our community-building strategies have drawn a loyal following across Facebook, Twitter, and Instagram.