Bridging older and younger audiences

Sterling Optical was a familiar name in hometowns across the country, but to grow their customer base and attract a younger shopper, they needed to let people know that Sterling is the place to find the latest trends and hottest brands in eyewear.

To do that, EGC created a campaign with a distinctly modern feel and universal appeal, and then we ran it in new media channels that reached the younger audience we were after.

In short order, Sterling became the place that offers “Fashion For Everyone.” Sales responded too, and regional franchisees saw a 25% sales increase when the campaign was running.