SITUATION:

Washington ranks second in the nation for wine production, behind only California, with New York close behind. The roots of their modern wine industry trace back to the mid-20th century when University of Washington professors turned home wine-making into a commercial endeavor and founded the Associated Vintners, which focused on producing premium wines, similar to today’s craft brewing movement.

ACTION:

The main challenge was Washington’s crowded wine market. To combat this, we designed a custom-tailored marketing and branding program that allowed Triple S Wines to offload a majority of their fine wines direct-to-consumer using street teams and social media.

THE FINISH LINE:

Exhausted annual Triple S Wines supply two years in a row, as well as significantly increasing consumer awareness and name recognition using creatively designed wine labels and QR Coding.

“We turned our passion for wine making into a business. We’re fortunate to live here in Washington, with access to so many grape varietals. We chose to focus on Triple S: Syrah, Sauvignon and Shiraz.” – Kevin Collins