The Challenge

Spring is the season for college visits and the time when the decision-making process heats up for high school seniors.  Precisely the season that Vaughn College needed to roll out a new TV, radio. and outdoor advertising campaign to elevate the Vaughn College name.  The theme?  "Next Generation Education".  The deadline?  March 23, for the start of the rollout.

The Solution

EGC created the "Next Generation Education" TV, radio and outdoor campaign that portrays actual Vaughn students as heroes and the next generation of leaders in their respective fields. The work has a fresh look and an honest feel that is sure to engage students and encourage a closer look at this unique school.  A team of brand ambassadors will also be involved, contributing content that complements the advertising and expresses the voice of the brand in social media (#NextGenEd) and other digital channels.

Visit vaughn.edu