SITUATION

Michigan was hit especially hard by the recent financial downturn. Dorsey Schools, a large vocational university near Detroit, asked EGC to help them turn the downturn in employment into an educational opportunity.

ACTION

As a career school, Dorsey had an opportunity to help the unemployed, but needed to do so cost-effectively. Knowing that the first place the unemployed looked for new opportunities was online, EGC revamped Dorsey’s image by developing an engaging and content-rich website. This was followed by PPC and SEO programs to enhance Dorsey's ranking and the creation of an easy-to-use form that bypassed lengthy admissions paperwork to become the first prospect touch point.

THE FINISH LINE

Website traffic has seen an impressive increase since the online programs began. So has enrollment. The reputation of Dorsey Schools has also been raised, with students engaging on social media as “proud students” of Dorsey.